Keys Corner

Business Week has just published its assessment of the world’s most valuable 100 brands (pdf file). The top ten are:

1. Coca-Cola
2. Microsoft
3. IBM
4. GE
5. Intel
6. Disney
7. McDonald’s
8. Nokia
9. Toyota
10. Marlboro

Making only two non-Amercian corporations in the first ten positions and in fact, only 9 German firms in the top 100. New entries in the list this year include E-Bay, UBS, Porsche, ING and Audi. The highest new entrant is Siemens at place 39.

This entry was posted on Monday, July 26th, 2004 at 22:07:01 and is filed under Economics. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.