Keys Corner

I have to wonder how accurate this report is, which names Al Jazeera as being the global brand with the fifth most impact, when the position number three is given as “German furniture company Ikea” (Actually IKEA – written in capitals by the company itself – is a Swedish company and the agency has now (2005-01-31, 21:00 hrs) partially corrected their news item). The first five companies are:

• Apple
• Google
• IKEA
• Starbucks, and
• Al Jazeera

Coca-Cola has vanished from the top five, and in Europe, the number one company is IKEA.

This entry was posted on Monday, January 31st, 2005 at 19:01:01 and is filed under Odd news. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.