Guerrilla book marketing
Spotted on Andy Budd’s weblog:
I always thought the books displayed cover out at bookshops were done so because the staff liked the books or they were good sellers. It wasn’t until I dipped my toes in the publishing world that I found out you actually have to pay for your books to be presented this way.
Well, that’s news to me too. I like his idea which follows on from that – support your favourite authors by turning their books cover out when you see their books in bookshops!