Keys Corner

No, that’s not my opinion – I love good marmalade – but sales of marmalade in the UK dropped by 4.4% last year; 441 000 households stopped buying it altogether in 2006, and more households buy honey or jam than buy marmalade, reports the Guardian:

Marmalade’s slide has been attributed to its not being sweet enough for young consumers. Fans of marmalade tend to be older, with 81% of all marmalade sold eaten by the over-45s.

Those young consumers are presumably the same ones who are overweight.

This entry was posted on Monday, January 8th, 2007 at 20:01:10 and is filed under Health. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.