What are they thinking of?

Bought DVDs drive me nuts already with the unskippable beginning where the film company warns you that copying or broadcasting the DVD is illegal. But things can get worseIBM has patented a way to stop the films periodically and disable the DVD controls, forcing you to watch canned adverts:

...15 minutes or so into the movie—right as the action is building to a crescendo—the movie fades to a commercial. For the next minute, you’re forced to watch the commercial as the fast-forward button has suddenly stopped working. The unhappy experience is repeated two or three more times before the movie ends…
I can’t think of a better inducement to load ripped films from the internet to view instead.

One Response to “What are they thinking of?”

  1. k.d. Says:

    unbelievable. wow, i didn’t know that. :/