Viral marketing?
According to AutoBild, the full-page advertisement they ran a couple of weeks ago for Cin King was viral marketing for a German car manufacturer.
Normally, viral marketing increases in brand awareness by getting people talking about or linking to the ads. I’m not sure how running ads for cars nothing like the ones you manufacture and also not mentioning your name in the ads is supposed to do that. Although AutoBild did name the company sponsoring the ads, I don’t think they really want to be named, so you can do your own research to find out who they are. I’m keeping my mouth shut here.