Apple is using the Olympics to market it’s Macs and professional image processing software, Aperture, to the press photographers attending. They’ve set up 50 workstations with 30″ Cinema Displays and all the necessary software (Photoshop, Aperture, and more) for the pros to use in the Kodak Photographer’s Center. The set-up is being managed by Joe Schorr, Senior Product Manager of Photo Applications, who is also learning a lot about how the Apple applications can be improved by watching the pros working under very tight deadlines.
Sounds like a great idea – gets the best possible quality feedback on their photographic applications and the photographers get excellent support using the Apple set-up from the Apple experts.
Incidently, Kodak are publishing the Olympic Picture of the Day on thier web site – their take on the best photograph processed in thier center on each day of the Olympics.
We have just installed Aperture and switched to shooting our serious pictures in RAW format with the goal of using Aperture to organize the 1000′s of images we have on the Macs and to optimize the pictures when we upload them to the Macs. I’m currently working my way through Apple’s “Aperture 2 – Professionally Manage Digital Photographs“, which is a learning by doing course which involves you managing and manipulating several hundred digital images on the accompanying DVD ROM. I’m finding it an excellent way to get familiar with Aperture, depite the book containing a number of typos (mostly wrong command short-cuts).
