Apple Packaging

The Apple Store yesterday in Frankfurt’s Fressgass’
If you have ever bought an Apple product, you know their packaging is usually exquisite. Well, the same applies to their stores before they open. The Frankfurt store pictured above opens at the beginning of January, and work is still going on inside. However, the logo is already installed, and the whole shop front is covered in black foil to keep our prying eyes from seeing the preparations.