Wal-Mart gave up trying to compete in Germany in 2006, unable to compete effectively against Aldi and Lidl.
Nonetheless, I was surprised to read in the latest Harvard Business Review (link to a summary of the article), that six German “hard discounters” (their term for discounters like Aldi and Lidl) are in the top ten global players. Between them, these six make $178,6 billion annual revenue out of the $220,2 billion that the top ten make between them. That is pretty impressive.
