X-mas does NOT exist
Saturday, December 24th, 2005
This year a new un-word has been doing the rounds in German Christmas advertising: X-mas.
Now, given that the Germans like polluting their language with all sorts of English words and phrases, many of which get used to mean something different to what an unsuspecting native English speaker would expect, I am actually surprised that Xmas hasn’t caught on more quickly. But it’s one thing to have semi-literate advertising copy writers mangle both English and German, it’s quite another when a normally literate editor at the Süddeutsche Zeitung does it.
Liebe Süddeutsche Zeitung, X-mas ist ein Unwort. Es gibt es nicht. Wirklich.
